Long time no blog out of me. Like most I have been busy, but also prices have gone up so much at local eateries that I am going to have to re-evaluate my criteria for judging businesses. However, I have killed the local Dickey’s “BBQ” joint for what may be the final time.
You may recall my initial review of Dickey’s that led to the franchisee trying to coerce me to “take down my review” in the comment section here. That franchisee subsequently closed down his restaurants, and re-branded as “Side Burn BBQ” which was essentially a copycat of Dickeys but with different names on the menu. He claimed he never read his franchise agreement with Dickeys, was sued and his concept was shut down.

The place re-opened as a Dickey’s again under a new franchisee.
Just a quick reminder of Dickey’s, I reviewed it again after it re-opened. Dickey’s is supposed to be Texas style BBQ that was going to go country wide. It’s a franchise model so you pay a fee, buy equipment, and must source the food from the local supplier, ala Sysco or US Foods. The menu is standardized and prices are set by Dickey’s corporate but “may be higher in select markets.”
They serve the usual BBQ faire, brisket, pulled pork, ribs, chicken, turkey, sausage and it can come as a plate, small or large sandwich. They also offer salads, and large baked potatoes. Their signature feature was that you got as many large pickles as you want, and a free soft serve cone as well upon leaving.
As for the BBQ itself, it was average at best, with a five-star price tag. NO smoker or BBQ on site, food was pulled from a warmer, wrapped in shrink wrap, cut, re-wrapped and returned to said warmer. This place had all the tell-tale signs of pre-made BBQ from a supplier, flash frozen/cooled and revived in the store. It was odd really, the place never smelled like BBQ, kind of like a Subway never smells like a deli. That being said, when I asked about how the meat was cooked, the worker opened a cabinet revealing a rotisserie type cooker with multiple shelves holding product. I’m guessing this was their version of a smoker. On my only visit when the place re-opened, the pulled pork on my sandwich had to be soaked in sauce to have any sort of taste. This place was not going to last.
But enough about the products.
I am stunned by this bankruptcy filing, here are the details, I am using the names because they are listed in public records.
Elk Grove, Calif. franchisees Miguel Zarate Ortiz and Maria Zomeno Sevilla filed their petition in the U.S. Bankruptcy Court for the Eastern District of California on Dec. 8 listing only $17,987 in assets and about $1.04 million in liabilities, the Sacramento Business Journal reported.
Most of the liabilities are debts owed to the Dallas-based parent company.
The Elk Grove franchisee did not state a reason for filing for Chapter 7 bankruptcy in its petition. The restaurant’s listing on the Dickey’s locations page reveals that the store is closed, and the phone number listed is not operational.
I had to do a double take, how on God’s green earth can a franchisee owning a single store have 1 million in liabilities owed? While Dave Ramsey would spontaneously combust upon hearing this, I want to examine it a little more. I actually have no issue with folks taking out a loan to start a franchise or small business. The way I view it, you do not own the store, or the concept, so why invest a lot of your own cash? While I would never own a franchise, I can see the draw. As a franchisee, you use a concept that already exists and is easily duplicable, use their menu, and use their supplier for food. I do not see how you can run up a million in debt.
Allow me to explain. Owning a franchise is an “asset light” model. Think of it like owning a Dominoes Pizza. You buy their oven, the decorations, the shelving, cooling units, ice machine, etc. These products cost money but not any amount touching 1 million. In the case of Dickey’s sure you have that smoker type thing, a cooling unit, a warmer unit, the ice cream machine, soda fountain is likely leased from Pepsi/Coke, the machine that butters/toasts the bread, and that’s really about it. Again, I’m not seeing 1 million dollars here. Nowhere close. I guess it could be they are not paying the franchise fees assessed monthly, but I cannot verify that.
Buyer beware, but my God in Heaven, you must be one crappy owner/operator if you somehow ran up that kind of debt. I do not think this store has been in operation under the new owner for more than 6 years. Sad!









