Cookies are what advertisers use to track your browser history and try to get you to buy stuff on the Internet but sometimes they don’t know when to say when.
A guy dies in a car wreck so of course I need to go to the Cars movie.
This kind of inadvertent social insensitivity is where artificial intelligence could help advertisers. The keyword “die” should trump any other word in the headline. If only Google had the money to prevent such stupidity…but they get paid for views and clicks.