Gallo Teams with Wal-Mart

Wal-Mart announced that they would soon be offering customers a new discount item: Wal-Mart’s own brand of wine. The world’s largest retail chain is teaming up with E&J Gallo Winery of California, to produce the spirits at an affordable price, in the $2-5 range.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but “there is a market for cheap wine”, said Kathy Micken, professor of marketing. She continued, “But the right name is important.” Customer surveys were conducted to determine the most attractive name for the Wal-Mart brand.

The top surveyed names in popularity are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux4. Peanut Noir
3. I Can’t Believe It’s Not Vinegar!
2. Grape Expectations

And the number 1 name for Wal-Mart Wine…
1. Nasti Spumante

According to Micken, “The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).”

Founder in 1962, Wal-Mart is a global company with more than 1.3 million associates worldwide and nearly 5,000 stores and wholesale clubs across 15 countries. Last year, Wal-Mart generated more than $256 billion in global revenue, establishing a new record and adding more than $26 billion in sales.

Please follow and like us:

William

Dedicated Christian that has experienced many facets of Christendom thru the years. Father of three and husband of but one wife. William has over 27 years of experience in accounting and bookkeeping. He has worked for both government & private sector entities. His private sector background includes many years working in commercial and residential construction environments. Unlike most folks, this experience includes signing the front of the check, not just the back. Books that matter: Kingdom of the Cults by Walter Martin, Christian Reconstruction by R.J. Rushdooney, Days of Vengeance by David Chilton, Genesis Flood by Whitcomb & Morris, Evidence that Demands a Verdict by Josh McDowell; Political: currently, No Party Preference, recovering Republican involved at county and State level, participated in many campaigns and conventions, periodic CRA member since early days of Barbara Alby; Education: Nuclear Reactor Operator--US Navy, Masters in Business Administration, Bachelor's Degree in Government, Microsoft Certified System's Engineer, CompTIA Network Plus and A Plus certifications, and various post graduate classes.

Wordpress Social Share Plugin powered by Ultimatelysocial